Last week I posted here about how much my regular Thursday night spin class enjoyed the opportunity to submit song titles for a “Build Your Own” spin playlist. I was thrilled with the songs that they submitted and we had a great time in class! This week it was Tuesday’s turn and this class was no exception as they enjoyed hearing some of their favorite (and their classmates’ favorite) songs while getting their workout in. I can tell you that there was some good-natured ribbing by classmates and the generational differences were evident in their song choices, but the class flew by!
The popularity of personalization can’t be ignored. The rise of interest in products from NikeID, Shutterfly, and other markets has been exponential. Personalization is breathing new life into many of products, resulting in growth in new markets. So if consumers want personalization- why not take that same concept into the gym and our fitness classes when we can?